A CRM built for hospital sales
Health CRM
Client · healthcare SaaS
Selling to hospitals is nothing like selling to an SMB: 6-to-18-month cycles, purchasing committees, tenders. Health CRM was born from that. A French sales CRM built for teams selling to healthcare facilities, which I designed and developed end to end.
01The problem
Generic CRMs don't speak the sector's language: a university hospital isn't addressed like an 80-bed clinic. The tool had to know the field on every screen, without being a generic CRM repainted in blue.
02What I shipped
A complete, dense, fully-French product: a kanban pipeline mapped to the 5 stages of hospital sales (18 deals, €1.30M weighted), 214 scored facilities, a 360° account view with timeline and decision-makers, a field agenda, reports (funnel, 94-day average sales cycle, quotas per rep), team management and industry integrations (Doctolib Pro, Chorus Pro, Lifen, Salesforce). Built with Next.js 15, React 19 and Recharts.
03Key features
- Kanban pipeline mapped to hospital sales
- 214 scored facilities (hospitals, clinics, nursing homes)
- Reports: funnel, quotas, average sales cycle
- Native compliance: HDS hosting, GDPR, SSO
Result : Ten consistent screens, dense yet crisp data visualization, and sector vocabulary respected to the letter. The kind of vertical product you'd swear came out of a healthtech scale-up.
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